中经产业研究所独家发布本报告，未开展其它第三方代理，，本报告由中经产业研究所专家团队共同完成。订购电话010-56288068 15311988870 本报告立足产业发展现状，从行业发展环境、生产现状、价格走势、行业总体概况、行业竞争、产业链，产业投资、未来发展趋势，重点企业等多层面，全方位的进行分析和阐述;并运用了多种研究模型，如：SWOT分析、波士顿矩阵、波特竞争力、洛伦茨曲线等;精准的数据分析，如：相关分析、方差分析、多维尺度分析、聚类分析、因子分析等周密的调查方法;通过重点分析产业发展体制、行业特征、市场特征、产业发展环境、竞争环境等行业发展的关键因素，结合关键因素分析法和时间序列等预测模型做出科学的行业发展预测，为企业投资决策和企业战略制定的指导和数据支持。
数据来源：
·对行业内相关的专家、厂商、渠道商、业务（销售）人员及客户进行访谈，获取最新的一手市场资料；
·中经产业研究所行业研究对本产品长期监测采集的数据资料；
·行业协会、国家统计局、海关总署、国家发改委、工商总局等政府部门和官方机构的数据与资料；
·本行业公开信息；
·本业内企业及上、下游企业的季报、年报和其它公开信息；
·各类中英文期刊数据库、图书馆、科研院所、高等院校的文献资料；
·行业资深专家公开发表的观点；
·对行业的重要数据指标进行连续性对比，反映行业发展趋势；
·通过专家咨询、小组讨论、桌面研究等方法对核心数据和观点进行反复论证。
Chapter One Mattress Industry Overview 1
1.1 Mattress Definition 1
1.2 Mattress Classification and Application 1
1.3 Mattress Industry Chain 3
1.4 Mattress Industry Overview 4
Chapter Two Mattress International and China Market Analysis 5
2.1 Mattress Industry International Market Analysis 5
2.1.1 Mattress International Market Development History 5
2.1.2 Mattress Product and Technology Developments 6
2.1.3 Mattress Competitive Landscape Analysis 7
2.1.4 Mattress International Key Countries Development Status 8
2.1.5 Mattress International Market Development Trend 9
2.2 Mattress Industry China Market Analysis 11
2.2.1 Mattress China Market Development History 11
2.2.2 Mattress Product and Technology Developments 13
2.2.3 Mattress Competitive Landscape Analysis 15
2.2.4 Mattress China Key Regions Development Status 16
2.2.5 Mattress China Market Development Trend 18
2.3 Mattress International and China Market Comparison Analysis 19
Chapter Three Mattress Development Environmental Analysis 23
3.1 China Macroeconomic Environment Analysis 23
3.1.1 China GDP Analysis 23
3.1.2 China CPI Analysis 25
3.2 European Economic Environmental Analysis and Impact 26
3.3 United States Economic Environmental Analysis and Impact 28
3.4 Japan Economic Environmental Analysis and Impact 31
3.5 Global Economic Environmental Analysis and Impact 32
Chapter Four Mattress Development Policy and Plan 34
4.1 China Government Policy and Development Plan 34
4.2 Sub-Industry Policy Analysis 36
4.3 Local Policy and Development Analysis 37
4.4 Downstream Industry Policy and Demand Analysis 42
4.5 Hotspots and Influence Analysis 43
Chapter Five Mattress technological process and cost structure 44
5.1 mattress product technical parameters 44
5.2 Mattress Technical analysis 46
5.3 Mattress cost structure 47
Chapter Six 2009-2013 Mattress Productions Supply Sales Demand Market Status and Forecast 48
6.1 2009-2013 Mattress Capacity Production Overview 48
6.2 2009-2013 Mattress Production Market Share Analysis 56
6.3 2009-2013 Mattress Demand Overview 59
6.4 2009-2013 Mattress Supply Demand and Shortage 59
6.5 2009-2013 Mattress Import Export Consumption 60
6.6 2009-2013 Mattress Cost Price Production Value Gross Margin 60
Chapter Seven Mattress Key Manufacturers Analysis 63
7.1 SERTA 63
7.2 Sealy 67
7.3 Tempur-Pedic 72
7.4 KINGKOIL 76
7.5 Restonic 80
7.6 Musterring 83
7.7 McROSKEY AIRFLEX 87
7.8 Beddingking 90
7.9 Shanghai Slumberland soft furniture limited company 93
7.10 Eurasia Mattresses 98
7.11 Hillman 103
7.12 YALAN 108
7.13 Hunan province good night home furnishing industry limited company 117
7.14 Jisi Group 124
7.15 Wanbao 129
7.16 Lianle 137
7.17 Huaweimei 142
7.18 mengshen Company 147
7.19 Daziran 151
7.20 Yuanmengyuan 158
7.21 Weilan 163
7.22 Mousse bedroom supplies Limited 169
7.23 Fengyang 174
Chapter Eight Up and Down Stream Industry Analysis and Influence 178
8.1 Upstream Raw Materials Price Analysis and Influence 178
8.2 Upstream Equipments Market Analysis and Influence 180
8.3 Down Stream Demand Analysis and Influence 181
8.4 Alternative Products Analysis and Influence 183
Chapter Nine Mattress Marketing Channels Analysis 185
9.1 Mattress Marketing Channels Status 185
9.2 Mattress Marketing Channels Management 187
9.3 Mattress Marketing Channels Establishment 191
9.4 Mattress Marketing Channels Development Trend 193
Chapter Ten Mattress Industry Development Trend 194
10.1 2012-2016 Mattress Development Trend 194
10.2 2012-2016 Market Potential Forecast 195
10.3 2012-2016 R&D Trend 196
10.4 2012-2016 Marketing Channels Change Trend 197
10.5 2012-2016 Competition Pattern Development Trends 199
10.6 2012-2016 Import Export Development Trend 201
Chapter Eleven Mattress Industry Development Proposals 202
11.1 Macroeconomic Development Countermeasures 202
11.1.1 Macroscopic policy 204
11.1.2 Specific control measures 205
11.2 New Firms Enter Market Strategy 206
11.3 New Project Investment Proposals 207
11.4 Marketing Channel Strategy Proposals 209
11.5 Competitive Environment Strategy Proposals 212
Chapter Twelve Mattress New Project Investment Feasibility Analysis 214
12.1 Mattress Project SWOT Analysis 214
12.2 Mattress New Project Investment Feasibility Analysis 214
12.2.1 Project name 214
12.2.2 Project Products and Scale 214
12.2.3 Project Key Constructions 215
12.2.4 Project Schedule 215
12.2.5 Project Investment Feasibility 215
Chapter Thirteen Mattress Industry Research Conclusions 217
Figure Mattress Product Picture 1
Figure Mattress industry chain structure diagram 3
Figure 2006-2013 China mattress industry enterprises above Designated Size Industrial sales output value and forecast 13
Table Foreign mattress enterprise SWOT analysis 19
Table China mattress enterprise SWOT analysis 21
Figure 2003-2012 Gross domestic product (GDP) and growth rate 23
Table 2006-2012 The absolute amount and growth rate of the quarterly GDP 24
Figure China CPI Change 25
Figure Europe PMI trend 26
Figure U.S. core CPI and PCE year-on-year growth rate 29
Figure Changes in U.S. private savings rate (left) and changes in U.S. net exports / GDP ratio (right) 30
Figure U.S. public debt and budget deficit share of GDP 31
Figure Year-over-year growth rate of Japan GDP and CPI 31
Table Major industry law, regulations and industry standards 34
Table mattress product technical parameters list 45
Figure mattress production process flow diagram 46
Table 2012 China mattress cost structure table 47
Table 2009-2013 Global Major Manufacturers Mattress Capacity and Total Capacity (10K Units) List 48
Table 2009-2013 Global Major Manufacturers Mattress Capacity Market Share List 49
Table 2009-2013 Global Major Manufacturers Mattress Production and Total Production (10K Units) List 49
Table 2009-2013 Global Major Manufacturers Mattress Production Market Share List 50
Figure 2009-2013 Global Mattress Capacity Production (10K Units) and Growth Rate 51
Table 2009-2013 Global Mattress Capacity Utilization Rate 52
Table 2009-2013 China Major Manufacturers Mattress Capacity and Total Capacity (10K Units) List 52
Table 2009-2013 China Major Manufacturers Mattress Capacity Market Share List 53
Table 2009-2013 China Major Manufacturers Mattress Production and Total Production (10K Units) List 53
Table 2009-2013 China Major Manufacturers Mattress Production Market Share List 54
Figure 2009-2013 China Mattress Capacity Production (10K Units) and Growth Rate 55
Table 2009-2013 China Mattress Capacity Utilization Rate List 55
Figure 2011 Global Major Manufacturers Mattress Production Market Share 56
Figure 2012 Global Major Manufacturers Mattress Production Market Share 57
Figure 2011 China Major Manufacturers Mattress Production Market Share 57
Figure 2012 China Major Manufacturers Mattress Production Market Share 58
Table 2009-2013 China mattress Capacity share in total global capacity 58
Table 2009-2013 China mattress production share in total global capacity 58
Table 2009-2013 China Mattress Demand (10K Units) and Growth Rate 59
Table 2009-2013 Global Mattress Supply Demand Shortage (10K Units) List 59
Table 2009-2013 China Mattress Supply Demand Shortage (10K Units) List 59
Table 2009-2013 China Mattress Production Import Export Consumption (10K Units) List 60
Table 2009-2013 China Major Manufacturers Mattress Price (RMB/Unit) List 60
Table 2009-2013 China Major Manufacturers Mattress Gross Margin List 61
Table 2009-2013 Global Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 62
Table 2009-2013 China Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 62
Table SERTA Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 63
Figure Serta Perfect sleeper Series Mattress Products 64
Figure Serta topology series mattress Products 65
Figure Serta Perfect Night of these columns mattress Products 65
Table 2009-2013 SERTA Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 65
Figure 2009-2013 SERTA Mattress Capacity Production (10K Units) and Growth Rate 66
Figure 2009-2013 SERTA Mattress Production Global Market Share 67
Table Sealy Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 67
Table 2009-2013 Sealy Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 70
Figure 2009-2013 Sealy Mattress Capacity Production (10K Units) and Growth Rate 71
Figure 2009-2013 Sealy Mattress Production Global Market Share 71
Table Tempur-Pedic Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 72
Table 2009-2013 Tempur-Pedic Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 74
Figure 2009-2013 Tempur-Pedic Mattress Capacity Production (10K Units) and Growth Rate 75
Figure 2009-2013 Tempur-Pedic Mattress Production Global Market Share 75
Table KINGKOIL Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 76
Table 2009-2013 KINGKOIL Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 78
Figure 2009-2013 KINGKOIL Mattress Capacity Production (10K Units) and Growth Rate 79
Figure 2009-2013 KINGKOIL Mattress Production Global Market Share 79
Table Restonic company information sheet ( product technical parameters, product application areas, producing area, production capacity, expansion plans, market position, contact information of 12 Content ) 80
Figure Restonic company products and technical parameterrs 81
Table 2009-2013 Restonic nest Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 82
2009-2013 Restonic of production capacity growth rate and crop growth rate 82
Figure 2009-2013 Restonic Mattress Production Global Market Share 83
Table Musterring company information sheet ( product technical parameters, product application areas, producing area, production capacity, expansion plans, market position, contact information of 12 Content ) 83
Figure Musterring company products and technical parameterrs 84
Table 2009-2013 Musterring Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 85
2009-2013 Musterring of production capacity growth rate and crop growth rate 86
Figure 2009-2013 Musterring Mattress Production Global Market Share 86
Table McROSKEY AIRFLEX company information sheet ( product technical parameters, product application areas, producing area, production capacity, expansion plans, market position, contact information of 12 Content ) 87
Figure McROSKEY AIRFLEX company products and technical parameterrs 88
Table 2009-2013 McROSKEY AIRFLEX Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 88
2009-2013 McROSKEY AIRFLEX of production capacity growth rate and crop growth rate 89
Figure 2009-2013 McROSKEY AIRFLEX Mattress Production Global Market Share 89
Table Beddingking company information sheet ( product technical parameters, product application areas, producing area, production capacity, expansion plans, market position, contact information of 12 content） 90
Figure Beddingking company products and technical parameterrs 91
Table 2009-2013 Beddingking Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 92
2009-2013 Beddingking of production capacity growth rate and crop growth rate 92
Figure 2009-2013 Beddingking Mattress Production Global Market Share 93
Table Shanghai Slumberland soft furniture limited company Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 93
Figure Shanghai Slumberland soft furniture limited company Mattress Product Picture and Product Specifications List 95
Table 2009-2013 Slumberland Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 96
Figure 2009-2013 Slumberland Mattress Capacity Production (10K Units) and Growth Rate 97
Figure 2009-2013 Slumberland Mattress Production Global Market Share 97
Table Eurasia Mattresses Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 98
Figure Eurasia Mattresses Mattress Product Picture and Product Specifications List 101
Table 2009-2013 Eurasia Mattresses Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 101
Figure 2009-2013 Eurasia Mattresses Mattress Capacity Production (10K Units) and Growth Rate 102
Figure 2009-2013 Eurasia Mattresses Mattress Production Global Market Share 102
Table Hillman Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 103
Figure Hillman Mattress Product Picture and Product Specifications List 105
Table 2009-2013 Hillman Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 107
Figure 2009-2013 Hillman Mattress Capacity Production (10K Units) and Growth Rate 107
Figure 2009-2013 Hillman Mattress Production Global Market Share 108
Table Yalan Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 108
Figure Yalan Mattress Product Picture and Product Specifications List 112
Table 2009-2013 YALAN Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 116
Figure 2009-2013 YALAN Mattress Capacity Production (10K Units) and Growth Rate 116
Figure 2009-2013 YALAN Mattress Production Global Market Share 117
Table Hunan province good night home furnishing industry limited company Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 117
Figure Hunan province good night home furnishing industry limited company Mattress Product Picture and Product Specifications List 120
Table 2009-2013 good night Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 122
Figure 2009-2013 good night Mattress Capacity Production (10K Units) and Growth Rate 123
Figure 2009-2013 good night Mattress Production Global Market Share 124
Table Jisi Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 124
Figure Jisi Group Mattress Product Picture and Product Specifications List 126
Table 2009-2013 Jisi Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 128
Figure 2009-2013 Jisi Mattress Capacity Production (10K Units) and Growth Rate 129
Figure 2009-2013 Jisi Mattress Production Global Market Share 129
Table Wanbao Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 130
Figure Wanbao Mattress Product Picture and Product Specifications List 133
Table 2009-2013 Wanbao Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 135
Figure 2009-2013 Wanbao Mattress Capacity Production (10K Units) and Growth Rate 136
Figure 2009-2013 Wanbao Mattress Production Global Market Share 136
Table Lianle Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 137
Figure Lianle Mattress Product Picture and Product Specifications List 139
Table 2009-2013 Lianle Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 140
Figure 2009-2013 Lianle Mattress Capacity Production (10K Units) and Growth Rate 141
Figure 2009-2013 Lianle Mattress Production Global Market Share 141
Table Huaweimei Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 142
Figure Huaweimei Mattress Product Picture and Product Specifications List 143
Table 2009-2013 Huaweimei Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 145
Figure 2009-2013 Huaweimei Mattress Capacity Production (10K Units) and Growth Rate 146
Figure 2009-2013 Huaweimei Mattress Production Global Market Share 146
Table mengshen Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 147
Figure mengshen Company Mattress Product Picture and Product Specifications List 149
Table 2009-2013 mengshen Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 150
Figure 2009-2013 mengshen Mattress Capacity Production (10K Units) and Growth Rate 151
Figure 2009-2013 mengshen Mattress Production Global Market Share 151
Table Daziran Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 152
Figure Daziran Mattress Product Picture and Product Specifications List 153
Table 2009-2013 Daziran Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 156
Figure 2009-2013 Daziran Mattress Capacity Production (10K Units) and Growth Rate 157
Figure 2009-2013 Daziran Mattress Production Global Market Share 158
Table Yuanmengyuan Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 158
Figure Yuanmengyuan Mattress Product Picture and Product Specifications List 159
Table 2009-2013 Yuanmengyuan Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 161
Figure 2009-2013 Yuanmengyuan Mattress Capacity Production (10K Units) and Growth Rate 162
Figure 2009-2013 Yuanmengyuan Mattress Production Global Market Share 163
Table Weilan Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 163
Figure Weilan Mattress Product Picture and Product Specifications List 165
Table 2009-2013 Weilan Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 167
Figure 2009-2013 Weilan Mattress Capacity Production (10K Units) and Growth Rate 168
Figure 2009-2013 Weilan Mattress Production Global Market Share 168
Table Mousse bedroom supplies Limited Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 169
Figure Mousse bedroom supplies Limited Mattress Product Picture and Product Specifications List 171
Table 2009-2013 Mousse Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 173
Figure 2009-2013 Mousse Mattress Capacity Production (10K Units) and Growth Rate 173
Figure 2009-2013 Mousse Mattress Production Global Market Share 174
Table Fengyang Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 174
Figure Fengyang Mattress Product Picture and Product Specifications List 176
Table 2009-2013 Fengyang Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 177
Figure 2009-2013 Fengyang Mattress Capacity Production (10K Units) and Growth Rate 177
Figure 2009-2013 Fengyang Mattress Production Global Market Share 178
Table 2009-2011 Mattress raw material price List 178
Table Main mattress production equipment 180
Figure Mattress marketing mode 185
Figure Xilinmen Furniture Co. Ltd Sales network 187
Figure Hotel mattress business marketing flow chart 187
Table Mattress product attributes 187
Table Consumer market survey 188
Table List of furniture industry sales channels application, advantages and disadvantages 189
Table List of main large furniture store in China 190
Table 2012 China Mattress New Project SWOT Analysis List 214
Table Project Investment Items List 216
Table Mattress New Project Investment Return and Feasibility Analysis 216
